Diploma in Digital Marketing (DDM)

Objective:

Promoting products and services using digital distribution and social media channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whether you’re longing for a brand new career in digital marketing or simply want to feature digital to your existing skill set, the DDM course can help you to become a complete digital marketer.
 

Duration: 16 Hrs

Mode of Delivery: Online

Digital Marketing Course Contents

 

Introduction to Digital Marketing:

  • Key Concepts of Digital Marketing
  • Traditional v. Digital Marketing.
  • Planning Digital Marketing Campaign
  • Website Planning and Development
  • Essentials of a website

Search Engine Optimization (SEO):

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Stakeholders in Search.
  • Mechanics of Search.
  • On-Page Optimization
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Content Updates & Layout
  • Meta Tags
  • SEO Site Map
  • SEO Google Search Console
  • Off-Page Optimization
  • Inbound Links & Link Building
  • Ranking
  • Laws & Guidelines

Social Media Marketing:

  • Defining the communication strategy
  • Setting up brand presence
  • Social Listening
  • Engaging with followers
  • Facebook Marketing
  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms

Google Analytics:

  • Fundamentals of Google analytics
  • Monitoring bounce rate
  • Tracking conversions
  • Monitoring Traffic Source Performance
  • Monitoring Visitor behavior
  • Setting up Dashboards
Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online Data Capture
  • Offline Data Capture
  • Segmentation
  • Email Design
  • User Behavior
  • User Characteristics
  • Email Structure
  • Email Delivery
  • Email Systems
  • Filtering
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing
  • Laws & Guidelines

Search Engine Marketing (PPC):

  • Online advertising & Ad Networks
  • Introduction to Google AdWords
  • Keyword Research
  • Creation of Search Campaigns
  • Writing Compelling Ad Copies
  • Creation of Effective Campaigns and Ad groups
  • Display Campaigns
  • Tracking & measuring ROI of online advertising
  • Optimizing Ad Performance
  • Strategy of allocate funds to various online advertising platforms

Lead Management:

  • Setting up a lead management system
  • Landing Pages Optimization
  • Conversion Rate Optimization
  • Growth Hacking